Our Story

In the early 1990s we started noticing a trend – we called it breakfast skipping and today it is one of the biggest food trends in the world. Our nutritionists and food scientists were keen to create a convenient and nutritious breakfast option for busy people and in 1998 we launched UP&GO creating a liquid breakfast category in a world first innovation.

The result – when it comes to protein, energy, fibre, fat content and important vitamins and minerals, UP&GO really is a great breakfast option and far better than stopping at the local take-away on the way to work, school or play!

We’re committed to continually improve our products as new technologies and ingredients come to market and value your feedback!